Sunday, January 28, 2007

Social Media Optimisation (SMO)

Whats this?Is this some new technology or technique for optimising our blogs? Of course not.It contains everything we did and are doing routinely.This was a logically coined term by Rohit Bhargava who is the Vice President for Interactive Marketing with Ogilvy Public Relations.He did not invent Social Media Optimisation but yes he gave it a special status.Search engines are not the only means of getting traffic.Rather these days,social media places are dominating Search Engines.For clear understanding,I will show you various Social Media networks

  • MyBlogLog
  • Digg
  • Reddit
  • Orkut
  • StumbleUpon
  • YouTube
  • Friendster
  • Feed readers and Syndications

Anything which takes you into the public,developing relations with them is Social media Optimisation.In short,any networking place which can show your site to its members is Social Media.It lets the people know what your site is about,share their ideas and views.Social Media Optimisation is easier and quicker than SEO.If you are able to establish yourself as a recognised member at any two or three of these Social Media and networking places,you can resign the job of getting traffic to your site.So unless you are crazy about Google page rank and enjoy seeing your blog at Google search listings (like myself),you may stop worrying about SEO and start concentrating at providing quality posts and good relations at network places.Actually, Google page ranking does not matter that much these days (will have another post on this) as it used to be once.What matters more is how much traffic you are able to generate.No one cares where it is comming from.

Take a look at Rohit's 5 rules of SMO.Do you think he is (or even I am) saying something new? But by coining the term SMO,he definitely was able to show people the importance of social networking and bookmarking and that search engines are not the only means of generating traffic.This made people take a serious look at sources 'other' than search engines to generate traffic.

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