Sunday, January 21, 2007

Adsense Insecurity / Flaws in adsense

Adsense has made few changes in its policy.
According to the new policy,

  • 'Ads (whether contextual or non - contextual) which may resemble Adsense Ads' are not allowed in the same page containing Adsense Ads anymore.
  • Up to two referral units (previously four) from each referral product or offering may be displayed on a page, in addition to the ad units, search boxes, and link units specified above
  • AdSense for search results pages may show only a single ad link unit in addition to the ads Google serves with the search results. No other ads may be displayed on your search results page.
  • In order to prevent user confusion, we do not permit Google ads or search boxes to be published on websites that also contain other ads or services formatted to use the same layout and colors as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure these ads cannot be confused with Google ads.

A few flaws in Adsense which affects a lay publisher

  • Why can't Adsense block or 'Ignore' clicks from the publishers' own IP and count the clicks from other IPs.
  • If some Adsense competitor generates clicks on adsense Ads of a site with a software,the only person who will be at loss is the publisher.
  • What about all the advertising the Publisher did all these days before his account was disabled?
  • Suppose X is Y's enemy and Y is an adsense publisher,X would keep clicking on Y's Ads and get his Adsense account disabled.That doesn't mean that 'all' the clicks are generated from Y alone.What about the clicks which X's friends and contacts produced?
  • Adsense cares more about Google publicity than Adwords bidder or Adsense publisher
  • In order to be a market leader,Adsense is trying to create a fear in Adsense publishers with its senseless policies.
  • Getting a second chance from Adsense is worse than begging.

By changing its policies,Adsense has made it clear that it is feeling insecure.And Google sponsors Ads of Adsense and Adwords - it means Google is getting defensive.Adsense seems to be profitable only to Google and a few (very few) publishers.

The insecurity is not limited to Google.The publishers are the real sufferers of this 'Adsense Insecurity'.Most of the times,the publisher is unaware of which policy he is actually violating.The reasons for deleting the account are too broad and vast that the publisher can not figure out what his mistake actually is.

The Death Of Adsense - An article worth reading.

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