Sunday, January 28, 2007

Internet to Revolutionize TV - Bill Gates

DAVOS (Switzerland), Jan 28 (2 hours ago) : The Internet is set to revolutionise television within five years, due to an explosion of online video content and the merging of PCs and TV sets, Microsoft chairman Bill Gates said today.

In his own words ''I'm stunned how people aren't seeing that with TV, in five years from now, people will laugh at what we've had,'' ''Certain things like elections or the Olympics really point out how TV is terrible. You have to wait for the guy to talk about the thing you care about or you miss the event and want to go back and see it,'' ''Internet presentation of these things is vastly superior.'' "''Because TV is moving into being delivered over the Internet -- and some of the big phone companies are building up the infrastructure for that -- you're going to have that experience all together,''

What does this news has to do with Internet marketing? I'll tell you.Shifting of viewers from TVs to Internet means Shifting of advertisements from TVs to Internet.This shows that webmasters have a vast future as marketers and advertisers.Everybody knows that no one watches the irritating TV ads which interrupt our favorite shows.We just change the channel and watch some other show (other than ads) till the ads are gone.This is something like being unfair to the advertisers (ofcourse viewers also).

On the other hand,Internet Advertising is fair on both sides.The ads are targeted and provided to the people who really want them.People who don't want them are not annoyed by forcing them to view the Ads.This logical realisation of many companies has already caused a tremendous shift of advertising and marketing campaigns from TVs to Internet.

YouTube co-founder Chad Hurley said the impact on advertising would be profound, with the future promising far more targeted ads tailored to each viewer's profile. ''In the coming months we're going to do experiments to see how people interact with these ads to build an effective model that works for advertisers and works for users,'' he says.This clearly shows the bright future of Internet Entrepreneurs who are planning to establish Marketing and Advertising campaigns on the Internet.So All the best and hurry guys!

1 comment:

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