Some cool SEO tools for Firefox

Meta Tag Analyzer
Meta Tag Analyzer examines the Meta information of the given URL and lets you know if the content is Search Engine Friendly or not. Find it here
From: www.rankquest.com Author: Vincent S Brown

Keyword Suggestions for Google
SEO Tools - Keyword Suggestions for Google. Find it here
From: www.seochat.com Author: Thaminda Wijeratne

Link Explorer
Link Explorer, Explores links in the URL provided and creates a tree view of the same. Find it here
From: www.rankquest.com Author: Vincent S Brown

Backlink
Find all sites that link to this page (i.e., backlinks). Find it here
From: www.cs.umass.edu Author: Guray Alsac

Keyword Finder
Keyword Finder lists the keywords present in meta keyword tag of given url / site. Find it here
From: www.rankquest.com Author: Vincent S Brown

Yahoo! Pipes

Yahoo has released their new Web 2.0 style RSS mashup tool, called Pipes on Wednesday.It's pretty enjoyable to look at: drag around various boxes and hook them together with 'pipes'. The boxes rip data from around the web ( from anywhere you choose) and process it, spitting out an RSS feed at the other end.This mashup tool gets you RSS feeds of 'anything' that you are interested in right on your desktop.Some authors also call it as 'RSS Remixer'.

'Pipes' recieved an unexpectedly warm and huge welcome as we can see in the words of Yahoo! team.This was their (Yahoo team's) response to WebPro news :
“Wow! We were hoping to have a low key release of Pipes, and we’ve gotten more attention than we could have ever dreamed. Thanks to Tim O’Reilly who called it a “milestone in the history of the internet” but our goal was really just to get developers to test it, play with it, and give us feedback. Now, we need to take the site down to increase capacity. Our pipes, are, so to speak, clogged.”
Find more information on this topic at WebPro News.

The pipes site is down due to excited webmasters rushed to get their own Yahoo! pipe.It says "Our Pipes are clogged! We've called the plumbers!"
At 7:20 Pacific time on Thursday, Yahoo blogger Jeremy Zawodny updated his blog on Pipes."Pipes is currently down. There's a lot of interest, so things are getting tweaked on the backend. I'll post more when we have an update."

Google Search Engine - Not a bot anymore

Google is successful from time and again to give its search engines all the requirements which can turn it live.Google search engine is not a bot anymore.It has gone too far from naming it as an 'engine' or 'robot'.It behaves just like a human being.If you are thinking why? and how? , Take a look at these self explanatory points -

• Ignoring Meta tags - Google search now ignores meta tags completely because of their over-usage by webmasters.
• Checking Keyword density in the page - Google search engine ignores pages in which keywords have been packed densely (just to attract the search engine).This is to stop the growing number of 'keyword spammers' who want to attract Google search engine with the large quantity of keywords in their pages.
• Checking English and grammar - Google prefers to index pages which have well formed sentences with good grammar to ill organised pages.
• Ignoring Duplicates - Duplicate site content is not only ignored but infact given a negative ranking (just like link spam) by the search engine.Duplicate content may be a content which is repeatedly posted in the same site or content posted in a site from another site.
• Checking Link spam - Google has made its search engine immune to link spammers.Link farms which contain a bulk of link lists are just ignored by Google.Google looks at the exact location where the link is placed and the content preceding and following the link.
Search History - Google has recently made 'personalised search' as default.This enables Google to maintain your search history and record your web activities.On one hand Google wants to provide its users better and user friendly search results and on the other hand,it can trace your search history and start ignoring your tricks and tactics to optimise your site to Google search.

An article by John Fowler from searchenginecollege.com -

If I write half a page
and you write thirty four
I can use three keywords
whilst you get forty more
I can be brief and concise
and speedily spit pages out
but your one and only masterpiece
Carries far more clout,
I am but a comic strip
to your Tolstoyan drama
I am all wild excitement
whilst you are perfect karma,
I have few words to play with
to juggle in a subtle key
whilst you have an epic
to aid keyword density
the old bull takes his time
never rushing, always serene
he has created multiple options
whilst young bull was over keen,
so when you code your pages
don't undersell your wording
or you'll be virtually alone
when you should be herding,
ten keywords in a thousand
dilutes the trend to oversell
and makes the reader relax
from the instinct he can tell
that a little page is but a ploy
to put him onto a sales hook,
whereas an interesting article
is worth a second look.

Click - Google's recommendations about SEO.It is clear that Google wants to Index 'clean' and 'fair' sites and that it would not tolerate spammers manupilating the search engine for better ranks.So SEO is becoming a hard task day by day.While Social media optimization is as free and simple as it has always been.

When did Google last visit my site?

To know when Google last visited your site and what all information Google has stored up about your site pages, just follow these steps

• Go to Google.com main page
• Enter info:your site name.com (don't type www or http://)
• Click search and Google will show you what all information it has got regarding your site.
• Click on 'Google's Cache' , it will show you the Google's snap shot of your site and when did Google visited your site the last time.
• Other information you can find - Pages that link to your site,Pages that are similar to your site,web pages from your site,sites which contain your site's URL.

By this,you can know how often Google search engine has indexed your site.If Google visited your page recently and frequently,it means that Google search engine finds your site friendly enough.If Google has not crawled up your site for quite a long time, then try to improve your link popularity,introduce your site to like minded people and increase the visibility of your site in social networking places.

Social Media Optimisation (SMO)

Whats this?Is this some new technology or technique for optimising our blogs? Of course not.It contains everything we did and are doing routinely.This was a logically coined term by Rohit Bhargava who is the Vice President for Interactive Marketing with Ogilvy Public Relations.He did not invent Social Media Optimisation but yes he gave it a special status.Search engines are not the only means of getting traffic.Rather these days,social media places are dominating Search Engines.For clear understanding,I will show you various Social Media networks

• MyBlogLog
• Digg
• Reddit
• Orkut
• StumbleUpon
• YouTube
• Friendster
• Feed readers and Syndications

Anything which takes you into the public,developing relations with them is Social media Optimisation.In short,any networking place which can show your site to its members is Social Media.It lets the people know what your site is about,share their ideas and views.Social Media Optimisation is easier and quicker than SEO.If you are able to establish yourself as a recognised member at any two or three of these Social Media and networking places,you can resign the job of getting traffic to your site.So unless you are crazy about Google page rank and enjoy seeing your blog at Google search listings (like myself),you may stop worrying about SEO and start concentrating at providing quality posts and good relations at network places.Actually, Google page ranking does not matter that much these days (will have another post on this) as it used to be once.What matters more is how much traffic you are able to generate.No one cares where it is comming from.

Take a look at Rohit's 5 rules of SMO.Do you think he is (or even I am) saying something new? But by coining the term SMO,he definitely was able to show people the importance of social networking and bookmarking and that search engines are not the only means of generating traffic.This made people take a serious look at sources 'other' than search engines to generate traffic.

Profile-Social Networking-SEO

Does profile info has anything to do with number of visitors to a site? Surely it has a lot to do.An attractive profile info and a good landing page of the site play very important role in attracting visitors.

This is the reason for the success of MyBlogLog,Orkut and myspace which give lot of importance to profile.MyBlogLog is the talk of the day and is working fantastic.It more or less appears like combination of Orkut and technorati.It allows viewers know who are the recent readers of the site.when they click the pic,it lands into his profile at mybloglog from where readers can enter his website thus making it completely viral networking.Even Blogger 'strongly recommends' to allow readers to view your profile.

The display pic and few poinst about yourself give the reader a sense that these posts are from a human and that you are just like anyother human being.First impression is very important and you can't get the first impression again.A good and decent profile info helps a lot in establishing reader relation with the site.Profile does help you a lot in social networking which can help you in link exchange and SEO.

Free Traffic Vs Paid Traffic

Traffic coming to a site can be divided broadly into

• Free Traffic - Traffic from Search Engines and networking sites.
• Paid Traffic - Traffic from paid advertising programs and other softwares.

For real and longstanding results,free traffic is more preferable.Because this kind of traffic comes from people who want your content or products or have similar ideas as you do and want to share the information.These people won't mind to come back to your site (if your content is good) time and again to read your posts.
Paid traffic on the other hand,comes from people who are forced to see your pages.Your pages go to them,they don't come to your pages.Of course if your site is smart enough,they would not mind bookmarking it.But this happens rarely because people hardly read unexpected sites which come before them like pop ups and pop unders etc.Even if they bookmark your site for the moment,it is unlikely that they would take a serious second look at your site.

Free Traffic can be further categorised as

• Referral Traffic - Traffic generated from Social networking sites like Mybloglog,technorati.
• Traffic from Search Engines.
• Traffic generated from Link exchange.

Referral traffic is constant but Search Engine traffic is more diverse and can expose your site to more visitors.But if your site is not there in top 10 pages of the search engine results,it is impossible that you get traffic from the search engine.So you should tune your site friendly enough to search engine so that it can find you out easily.This method is what is called SEO.
Search engines run automated programs, called “bots” or “spiders” that visit websites from all over the internet and gather information regarding web pages that are searched by the people. This is otherwise known as having your website crawled.
After crawling the WebPages on your site, the gathered content is stored in a huge searchable database of documents which make up the search engine’s “index”. The search engine arranges this information in various searchable fields, so that when a queried the search engine can scan billions of documents and completes this in fractions of a second.
To make your pages search engine friendly, you have to

1. Tone your keywords and smart usage of keywords.
2. Interlinking of pages of your site.
3. Toning the Meta tags - though it is said that meta tags are dead,some search engines still use meta tags and meta tags are of great help for social book marking and networking.

Link Exchange is a very good means for generating serious readers only if the exchange takes place organically and not through softwares or by thrid parties.Exchanging links from similar sites as yours brings people who are actually interested in your site.These people in no time form your inner circle of readers.Once relationship is established between readers,it is easy to publicise your site.

SEO Tips

Tip 1 : Target the first 10 Google rankings


IBP is the award-winning web site promotion suite that helps you to get top 10 rankings in Google, Yahoo and all other major search engines.
IBP helps you with all important aspects of on-site web site promotion. It includes more than 15 professional website promotion tools, including tools for keyword generation, a top 10 search engine ranking optimization, search engine submission, directory submission, ranking checking and more.




Tip 2 : Arelis
ARELIS is a top rated software program that helps you to build a powerful business network quickly and easily. It's the top rated website promotion software tool for off-site promotion.It imrpoves your link popularity,targetted traffic.


Tip 3 : Optimize your ROI, lower your costs and íncrease your profits
Axandra's Marketing ROI Optimizer (AxROI) shows you the effectiveness of all your online ads, including pay per clíck ads, banner ads, text link ads and even non-paid search engine rankings.
AxROI helps you to quickly identify which campaigns work and which campaigns are just a waste of time and money. It has many advantages over other ROI tracking solutions. Find out what really works for your business.

Tip 4 : Regular pinging and site submission
Submit your site to search engines and directories regularly.Keep your blog updated with regular pinging.

Tip 5 : Alerts
Create Google and Yahoo alerts about the topic which interests your blog.Keep yourself updated with latest advances,introductions and changes in products which relates you and your site.

Tip 6 : Blog Alert
Google has launched new 'Blog alert' which is a very promising tool to popularise your site.Blog alert sends you a message through email whenever a new blog or blog post is added in the category in which you are interested.Create an alert and let newbies know and mention you in their blogs.

Tip 7 : Don't lose the Inner circle
Don't lose contact with old regular readers in search of new ones.Maintain a firm 'inner circle' of contacts who admire your articles.Once strong at home,you are free to explore the world.

Tip 8 : Regular posting
Quantity of the posts is as important as the quality.Regular posting is very important because there is a definite connection between the post frequency and the blog authority.Most of the Technorati top ranking sites have an average of 2 posts per day.

Nofollow to Check Link Spam

Google Introduced 'Nofollow', a special tag system.
Due to the burst of blogs and eMarketers, comments span,link spam has been increasing.People leave comments and their links as comments or somehow manage to add their site link at other sites.This has created a nuisance in the blogosphere.

This is what Google says : If you're a blogger (or a blog reader), you're painfully familiar with people who try to raise their own websites' search engine rankings by submitting linked blog comments like "Visit my discount pharmaceuticals site." This is called comment spam, we don't like it either, and we've been testing a new tag that blocks it. From now on, when Google sees the attribute (rel="nofollow") on hyperlinks, those links won't get any credit when we rank websites in our search results. This isn't a negative vote for the site where the comment was posted; it's just a way to make sure that spammers get no benefit from abusing public areas like blog comments, trackbacks, and referrer lists

Msn search and Yahoo have given their support to Google in this regard.Many sofware companies have already come up and engaged themselves with Google in building the nofollow software.Once the software is uploaded,all the links in the comments (links which appear after 'posted by') will include the 'nofollow' tag,that means all those links would be useless ( to the author and to the commenters).

Wikipedia is going to be affected a lot by this 'Nofollow' tag.Because Wikepedia is built by innumerable people whose took lot of pain to nourish it all these days.Now their links would be left out,their links would only have an importance of a 'wikipedia' inbound link,losing their individuality.It may lose its reputation and the number of interested authors at wikipedia would dramatically fall down.
Nofollow also has some good news for wikepedia.Wikipedia is the largest target of Link spam.Though it disagreed to 'nofollow' in the beginning,now it has accepted to adopt nofollow.But most of the SEO gurus are optimistic that wikipedia would develop another software for itself in near future in order to save its authors.

While thats the case with Wikipedia,even bloggers have their own share of bad news.Nofollow would not only check comment spam but also legitimate links which are supposed to improve their page rank.It is being considered as a double endged knife by SEO experts.For Bloggers, only a few bloggers are going to get benefited from this 'nofollow' because those who get comment and link spams must be daily users of the internet and the only reason why they keep the comments in their page is to increase their page rank.Removing a few comments a day wont be a big problem for daily users.

On the whole, there is going to be a dramtic and sudden change in SEO because of 'nofollow'

Go Ping your Blog

Each time a new post is posted in your blog,it is automatically pinged to various Blog ping servers (like weblogs,technorati etc).This lets the blogosphere know that there is some new content in your blog.This refreshes your blog in the internet and lets people know about the new information in your blog.Most of the 'ping servers' allow automatic pinging to them just by placing a html code or java script in our template html.

We can also ping the blogs mannually.Most of the servers ask for the blog URL and the site feed URL .If you have no idea what your blog feed URL is, get your blogs' feed URL from feedburner.com.Now you are ready to ping your blog.

There are few sites which let you ping your site to various ping servers at at time.
Following are a few sites which provide you with various ping servers at a place -

• ping.in
  

• pingomatic.com
• pingoat.com
• - Does not require RSS URL.Blog URL will do.Also has pings for different languages.
• blo.gs - Ping at Yahoo.

Meta tags

Meta tags are special HTML elements which increase your site visibility.Recently,it is said that meta tags are dead and that they are of no use.But still a large group of web masters do believe that meta tags significantly increase search engine visibility of websites.
Meta tags are more useful in social bookmarking though they might have lost their impotance in SEO.

You can find many Meta tag Generators available on net for free.Create your meta tags in one of these sites which build you your site's meta tags and copy paste the code in your template html.
If you are a Blogger(like me), am sure you would get this 'error' message when you try to save your meta tags in your template - Your template could not be parsed as it is not well-formed. Please make sure all XML elements are closed properly. XML error message: The element type "meta" must be terminated by the matching end-tag "". This is because Blogger uses XHTML and not just HTML.You need to terminate each line starting with "meta" with />.

Example - [meta name="whatever" content="good"/] This is how each line starting with "meta" should end.
Note: In the above example,Replace the parenthesis - [ ] with < > (so each line should end with />)

An article about XHTML and HTML

Increase Traffic to your Site

126hits
1to1
101-website-traffic
20 million hits - A cluster of 8 advertising sites.
ABCSearch Advertising - Advertise your site on your own bid.
Backlink Generator
Banner sale
blogcatalog
Blogherald
Blogmarks.net
del.icio.us - Tag cloud.
Extreme E-zine
ezinebroadcast
gilas.net - Submit at gilas.Gilas also Provides you various sites where you can submit your Link
Icerocket
Linkdiary
link Referral - Visit sites or post reviews and get traffic
Linkshare
Madvlad
marketleap - Check your Site's Link Popularity
otogoldmine - Autopilot
Promotion palace
Purchase links
Pingomatic -Go Ping your blog.
Quick register
Reddit
SEO
SubmitExpress
Technorati - Irresistible place forBloggers.
Traffic Swarm
www.weblogs.com
Web traffic marketing
(This list is Regularly updated)

Online Money making programs

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Keyword generator

Adwords and Keywords are the two things which rule the Cyber Marketing.check out this site to get the latest keyword extractor and lots and lots of HOT useful stuff for the pay per click web sites !So online Marketing maniancs get tons of high paying keywords, check this out *Two Thumbs Up* a Keyword Elite